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CELEBRATE THE LEGACY OF THE WWE

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Featuring unique, never-seen-before designs inspired by the Legends and Superstars of the WWE.

When longtime entrepreneur Jonathan Snyder walked into TankFarm, a small men’s boutique in Seal Beach, California two years ago, he didn’t expect his life to change. But he noticed a pair of underwear he liked called Contenders; soon, he bought the name, hired TankFarm co-owners Mike and John Anderson to be partners and designers, and began the brand’s reinvention.

Now, after completing a successful licensing deal last year with MGM for a line of boxer briefs based on imagery and styles from the hit Rocky series of films (including its recent sequel Creed), Contenders has partnered with the WWE to create a co-branded exclusive collection of WWE-inspired boxer briefs. They will officially debut at the Collective in Las Vegas (February 21-23).

“We’re honored to be making the first deal of this kind with WWE, one of the largest and most respected sports and entertainment brands in the world,” says Snyder. “Our brand’s ethos of strength and determination perfectly matches that of the WWE; it was a natural fit and we’re looking forward to sharing this collection with potential retail partners.”

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